[ Tips ] 一分鐘使用導覽
商品編號： 9-505-006 出版日期： 2005/03/24 作者姓名： Rangan, V. Kasturi 商品類別： Marketing 商品規格： 18p 再版日期： 2019/08/18 地域： United States 產業： 個案年度： 2004 - 2004
商品敘述：
With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new business strategy. Describes those changes and poses new channel management challenges in light of Cisco''s entry into new markets and technologies.
涵蓋領域：
Competitive forces;Marketing channels;Marketing strategy
相關資料：
, (9-506-065), 14p, by V. Kasturi Rangan
哪些人也有訂購？